When people celebrate life’s good times, we like to help them put on a good show

Article February 7th, 2014 Mahirs Experience

 “…and at Mahirs Experience that’s exactly what we have been consistently delivering for our clients over the past decade.”

A bold quote from the company’s founder or is there some truth in such a statement. Well just ask the 350 people or so that turned out to celebrate and promote the new partnership that Mahirs Experience have formed with the ICC Birmingham in association with Monsoon Venue Group.

‘The food was exquisite’, ‘the place looked amazing’, ‘a total transformation’ – just some of the comments received on the night and post event feedback but what else would you expect from the ‘Multiple Award Winning Team’ at Mahirs Experience.

The event, sponsored by East End Foods, Kingfisher Beer, Soul Tree Wines, Wenlock Spring and Westlands attracted many distinguished guests, including prospective clients, delegates from the media, local councillors, business leaders, industry professionals and representatives from large corporations.

The event also provided the company with the perfect opportunity to announce and reveal many new exciting developments such as its new headquarters in the Midlands, an upcoming apprenticeship program, a new mobile app (available to download from the Apple Store and Google Play), and offered the chance to introduce new concepts such as various ‘interactive’ and ‘themed’ food stalls.


Mahirs Experience have received some fabulous feedback as a result of the showcase and people were really impressed with their food, event styling and the general approach Mahirs adopted to showcase themselves and the ICC. The Mumbai Street Food cart, Curry Carousel and Vintage Dessert Bar were a real hit.

The ICC Birmingham is just one of the many venues being offered for Asian weddings and events, within The NEC Group and Amadeus portfolio, which is managed by Monsoon Venue Group. Others include the Town Hall Birmingham, the Symphony Hall, Stoneleigh Abbey, the LG Arena, the NIA and the NEC.



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